It’s important to take pride in our work, but at some point, perfectionism is just a fear of judgment. It’s a fear of failure. It’s a fear that if we ship our work, then maybe our client or our colleague or our audience won’t like it. It won’t be good enough.

So because we fear failure, we find excuses not to deliver our work. We continually make small, unnecessary improvements to the project, over and over again. So what’s the solution? For me, it’s reminding myself of the advice my brother Tim Evans, the Founder and CEO of Modern Travelworks, gave me. 

He always says, “GETMO.” Good Enough To Move On. It doesn’t need to be perfect. We don’t need to make every single possible improvement. We don’t need to waste hours on unnecessary details. We need to work hard on our projects, complete them, and then move on to our next important project.

Follow Through: The most important thing for your business is you doing what you say you’re going to do. It’s also the most difficult. As travel agents, we always have a million things pulling at us: in-destination travel emergencies, frantic last minute questions and bookings, quotes, requests, and emails. But these things will never go away.
This is why it’s important to underpromise and overdeliver. It’s much better to tell your client that you’ll have travel packages over to them by tomorrow evening and send them tomorrow afternoon than it is to tell them you’ll have quotes to them today and send them tomorrow morning. The best way to grow your business is to gain the trust of your clients, and the best way to gain the trust of your clients is to follow through.